Behavioral scientist and HBS Associate Professor Francesca Gino New Book "Sidetracked"

Sidetracked: Why Can't We Stick to the Plan? 

This was featured in Harvard Business School Working Knowledge.http://hbswk.hbs.edu/cgi-bin/print/7141.html

 

Excerpt

"We have a rose-colored view of who we are and what we do, and we aim to behave in ways that are consistent with our self-image as capable, competent, helpful, and honest individuals. We care about following through on our goals and wishes. And yet, even when we have spent time developing our plans and are fully committed to our best intentions, our decisions often veer off course in unexpected ways."